Premise: At first glance, it looks like hard work is the result of success, but if you look deeper there are more ingredients to account for.

The "Like" Switch

Some notes

The Friendship Formula

  1. Proximity: In the same geographical space as the person you want to get to know.
  2. Frequency: How often you are in the same space.
  3. Duration: How long you are in the same space together.
  4. Intensity: The level of subjects you discuss.